Demand Generation vs. Lead Generation: Understanding the Differences and Leveraging Marketing Automation
Salesforce and Account Engagement Features You Can Use to Improve Data Quality Today
Data quality issues are an age-old challenge for marketers, often creating friction between teams. Salesforce Admins and marketers frequently hear excuses when tackling these issues, from "We don’t have time" to "The system can’t do that." However, poor data quality impacts everyone—from missed sales opportunities to wasted marketing efforts. This blog will uncover five common excuses marketers encounter and provide actionable strategies to overcome them, fostering collaboration with Salesforce Admins for a healthier, more efficient database.
Which Campaign Attribution is right for you and what does it tell you?
Understanding which campaigns drive the most value is crucial. Salesforce offers several campaign attribution models for Account Engagement(Pardot) users to help track and analyze the effectiveness of your marketing efforts (even custom models). The out-of-the-box models include Primary Campaign Source, First Touch, Last Touch, and Even Distribution. Each model provides unique insights into how campaigns influence opportunities and revenue and when they influence opportunities.
What are the right KPIs for the right part of the Marketing Funnel?
In the dynamic world of B2B marketing, tracking the right Key Performance Indicators (KPIs) is crucial for measuring success and optimizing strategies. Let’s delve into some essential KPIs at different stages of the marketing funnel:
List Segmentation Best Practices: Boosting Email Marketing Effectiveness
How to Report on Lead and Contact Engagement in Salesforce for Pardot Users
Best practices for importing prospects into Account Engagement(Pardot)
Developing a Clear Line of Sight into the Buyer Journey for Marketers
Creating a Data Center of Excellence for Marketing
The Importance of Revenue Operations in 2024
Making the Most of Einstein Attribution
Leveraging Salesforce Einstein Campaign Insights
Understanding Einstein Lead Scoring
Deep Dive into Einstein Behavior Scoring
Introduction to Salesforce Einstein for Pardot
Analyzing Pilot Program Results and Scaling Up: The Keys to Marketing Success
Marketing Pilot Programs vs. A/B Testing: Which is Right for You?
Selecting the Right Marketing Tactic to Pilot
Setting Clear Objectives and Goals for Your Pilot
