What are the right KPIs for the right part of the Marketing Funnel?
In the dynamic world of B2B marketing, tracking the right Key Performance Indicators (KPIs) is crucial for measuring success and optimizing strategies. Let’s delve into some essential KPIs at different stages of the marketing funnel:
Best practices for importing prospects into Account Engagement(Pardot)
Analyzing Pilot Program Results and Scaling Up: The Keys to Marketing Success
Marketing Pilot Programs vs. A/B Testing: Which is Right for You?
Selecting the Right Marketing Tactic to Pilot
Setting Clear Objectives and Goals for Your Pilot
