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Marketing Automation
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Marketing Resources
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List Segmentation Best Practices: Boosting Email Marketing Effectiveness
Marketing Automation, Segmentation Justin Jaffry 4/29/24 Marketing Automation, Segmentation Justin Jaffry 4/29/24

List Segmentation Best Practices: Boosting Email Marketing Effectiveness

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How to Report on Lead and Contact Engagement in Salesforce for Pardot Users
Marketing Automation, Reporting Justin Jaffry 4/10/24 Marketing Automation, Reporting Justin Jaffry 4/10/24

How to Report on Lead and Contact Engagement in Salesforce for Pardot Users

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Best practices for importing prospects into Account Engagement(Pardot)
Analytics, Marketing Automation, Marketing Operations Justin Jaffry 11/10/23 Analytics, Marketing Automation, Marketing Operations Justin Jaffry 11/10/23

Best practices for importing prospects into Account Engagement(Pardot)

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Developing a Clear Line of Sight into the Buyer Journey for Marketers
Marketing Automation Justin Jaffry 10/27/23 Marketing Automation Justin Jaffry 10/27/23

Developing a Clear Line of Sight into the Buyer Journey for Marketers

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Creating a Data Center of Excellence for Marketing
Marketing Automation, Analytics Justin Jaffry 10/26/23 Marketing Automation, Analytics Justin Jaffry 10/26/23

Creating a Data Center of Excellence for Marketing

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Making the Most of Einstein Attribution
Marketing Automation, Artificial Intelligence Justin Jaffry 10/24/23 Marketing Automation, Artificial Intelligence Justin Jaffry 10/24/23

Making the Most of Einstein Attribution

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Leveraging Salesforce Einstein Campaign Insights
Artificial Intelligence, Marketing Automation Justin Jaffry 10/23/23 Artificial Intelligence, Marketing Automation Justin Jaffry 10/23/23

Leveraging Salesforce Einstein Campaign Insights

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Understanding Einstein Lead Scoring
Marketing Automation, Artificial Intelligence Justin Jaffry 10/20/23 Marketing Automation, Artificial Intelligence Justin Jaffry 10/20/23

Understanding Einstein Lead Scoring

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Deep Dive into Einstein Behavior Scoring
Marketing Automation, Artificial Intelligence Justin Jaffry 10/19/23 Marketing Automation, Artificial Intelligence Justin Jaffry 10/19/23

Deep Dive into Einstein Behavior Scoring

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Introduction to Salesforce Einstein for Pardot
Artificial Intelligence, Marketing Automation Justin Jaffry 10/18/23 Artificial Intelligence, Marketing Automation Justin Jaffry 10/18/23

Introduction to Salesforce Einstein for Pardot

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Analyzing Pilot Program Results and Scaling Up: The Keys to Marketing Success
Marketing Automation, Marketing Operations Justin Jaffry 9/22/23 Marketing Automation, Marketing Operations Justin Jaffry 9/22/23

Analyzing Pilot Program Results and Scaling Up: The Keys to Marketing Success

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Marketing Pilot Programs vs. A/B Testing: Which is Right for You?
Marketing Automation, Marketing Operations Justin Jaffry 9/21/23 Marketing Automation, Marketing Operations Justin Jaffry 9/21/23

Marketing Pilot Programs vs. A/B Testing: Which is Right for You?

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Selecting the Right Marketing Tactic to Pilot
Marketing Automation, Marketing Operations Justin Jaffry 9/15/23 Marketing Automation, Marketing Operations Justin Jaffry 9/15/23

Selecting the Right Marketing Tactic to Pilot

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Setting Clear Objectives and Goals for Your Pilot
Marketing Automation, Marketing Operations Justin Jaffry 9/14/23 Marketing Automation, Marketing Operations Justin Jaffry 9/14/23

Setting Clear Objectives and Goals for Your Pilot

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Understanding the Importance of Piloting in Marketing
Marketing Automation, Marketing Operations Justin Jaffry 9/13/23 Marketing Automation, Marketing Operations Justin Jaffry 9/13/23

Understanding the Importance of Piloting in Marketing

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Leveraging Account Engagement(Pardot) Task Automation Tools: A Roadmap to Improved Marketing Processes
Marketing Automation Justin Jaffry 9/8/23 Marketing Automation Justin Jaffry 9/8/23

Leveraging Account Engagement(Pardot) Task Automation Tools: A Roadmap to Improved Marketing Processes

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What Does Success in Financial Services Marketing Look Like with Salesforce Einstein: Insights from Salesforce Success Stories
Artificial Intelligence, Financial Services, Marketing Automation Justin Jaffry 9/7/23 Artificial Intelligence, Financial Services, Marketing Automation Justin Jaffry 9/7/23

What Does Success in Financial Services Marketing Look Like with Salesforce Einstein: Insights from Salesforce Success Stories

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Personalizing Customer Experiences with Salesforce Einstein: A Pardot Guide for the Financial Services Industry
Marketing Automation, Artificial Intelligence, Financial Services Justin Jaffry 9/6/23 Marketing Automation, Artificial Intelligence, Financial Services Justin Jaffry 9/6/23

Personalizing Customer Experiences with Salesforce Einstein: A Pardot Guide for the Financial Services Industry

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Predictive Analytics and Lead Scoring for Financial Marketers: Supercharge Your Pardot Strategy
Artificial Intelligence, Marketing Automation Justin Jaffry 9/5/23 Artificial Intelligence, Marketing Automation Justin Jaffry 9/5/23

Predictive Analytics and Lead Scoring for Financial Marketers: Supercharge Your Pardot Strategy

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The Power of Einstein AI in Financial Services Marketing: A Guide for Salesforce and Account Engagement(Pardot) Users
Marketing Automation, Artificial Intelligence Justin Jaffry 9/5/23 Marketing Automation, Artificial Intelligence Justin Jaffry 9/5/23

The Power of Einstein AI in Financial Services Marketing: A Guide for Salesforce and Account Engagement(Pardot) Users

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